Kids clothing are an important division of the retail sector and many parents nowadays, are looking out for the branded clothes to grace their kids. The clothing market of the kids is multi-cultural and a lot of emphasis is given to the durability and the comfort of the clothes. The kids’ clothes are segregated into different age groups and they have a number of options. This is why they can meet the requirements and the tastes of any parent.
Plenty of business houses are claiming that the kids clothing business is overtaking the profits of the women fashion industry. The leading brands of the world are coming up with different strategies to boost up the sales of the kids clothing because this segment is generating huge revenue for the companies. Right from the newborns to the kids up to the age 10, you can get right clothes for the right occasion under one roof. The kids clothing wholesaler Suncity have a huge collection of clothing lined up for children. The stores can promote kids clothing through numerous ways. Some of the ways are discussed below:
- Offer personalized services- Hire staffs who are welcoming and knowledgeable. Providing customized customer services make them feel important and this can create a good customer base. The employees of the store can create a file which shall contain the details of the purchases made by the customers. This way they can offer suggestions to the customers about their specific requirements.
- Offer discounts and promotions – Offer various promotions like “Buy 1 Get 1 free” or “Buy 2 and Get the third one at 50% discount”. The promotional offers can boost up the sales in a dramatic way. Moreover, discounts also play a vital role in promoting sales. Off-season discount helps to clear the old and unsold stocks. People love to buy clothes when they are offered at discounted prices.
- Up-to-Date Window displays – Window display is an important place to promote your business. Change the window display of the kids clothing bi-weekly or every week. The window should be cleaned every week, both inside and outside. The prices of the clothes should be displayed properly and every person should be able to see it properly from outside.
- Social media- Put a new status on the social media platforms quite often. Promoting business through social media is a good option and it is low-cost too. This can really help to build brand value for the kids clothing and increase sales too. The marketing plan should include social media platform in marketing mix policy.
- Free samples- Sometimes giving free samples can boost up the sales. When people receive free samples they feel very special and at the same time reciprocate it. By giving free gifts to the customers, the chances of an increase in sales are much more. Free samples are a way to attract the new customers towards their products. If you give a free gift to the kids along with their clothing, sales are definitely going to rise in a big way.
Therefore, apply these strategies and witness a magical growth in sales of kids clothes.